Why We Started SoftEmbed Technologies
The Opportunity We Saw
After 8+ years in software development (Mohamed) and marketing (Abdallah), we consistently saw the same problem: businesses needed high-quality software, but the options were either:
- Large consultancies - High quality, but slow and expensive
- Freelancers - Affordable, but inconsistent and limited bandwidth
- DIY platforms - Cheap monthly fees, but 30% commissions that kill margins (especially food delivery platforms)
We knew there was a better way.
Our Approach
SoftEmbed Technologies was founded on a simple premise: combine deep technical expertise with marketing insight to deliver software that actually drives business growth.
Mohamed brings 8+ years of software architecture and embedded systems experience. Abdallah brings marketing strategy and growth expertise. Together, we offer something rare: a technical founder who can build production-grade software AND a marketing founder who ensures it solves real business problems.
Proving Our Concept: SmartCommerce Suite
We didn't just talk about our approach—we built something to prove it. SmartCommerce Suite, our commission-free ordering platform for restaurants and grocery stores, launched shortly after we founded the company.
Today, it serves multiple businesses with 5,000+ users and has processed over 10,000 orders. This isn't a portfolio piece; it's a live, revenue-generating product we operate and improve daily.
Why We Built SmartCommerce Suite
The food delivery market is dominated by platforms that charge 15-30% commission per order. For many restaurants, these fees are the difference between profit and loss. We saw an opportunity to build a better solution:
- No commission fees - Businesses keep 100% of their revenue
- Full control - Your brand, your customers, your data
- Real-time ordering - Native mobile apps and web platform
- Proven reliability - Processing thousands of orders daily
What Makes Us Different
Direct Access to Both Founders
When you work with SoftEmbed Technologies, you get both of us. No account managers, no sales teams. Just two founders who are personally invested in your success.
Technical + Marketing Expertise
Most agencies are either technical or marketing-focused. We're both. Mohamed builds it right, Abdallah ensures it drives growth.
We Use What We Build
SmartCommerce Suite proves we can build production-grade software that scales. When we build for you, we apply the same standards we demand for our own product.
Human-Led, AI-Enhanced
We use modern AI tools (GitHub Copilot, ChatGPT) to write code faster and catch errors earlier. But every line is reviewed and architected by experienced engineers. You get enterprise quality at startup speed.
Our Services
While SmartCommerce Suite is our flagship product, we also offer:
Custom Software Development
Bespoke applications tailored to your business needs. From MVPs to enterprise systems, we build software that lasts.
Embedded Systems Engineering
Hardware-software integration and IoT solutions. Mohamed's specialty, with years of experience in complex embedded projects.
IT Support & Maintenance
Ongoing support to keep your systems secure, updated, and evolving with industry standards.
By the Numbers
- 2 co-founders (technical + marketing)
- 8+ years of combined experience
- Multiple businesses using SmartCommerce Suite
- 5,000+ users served
- 10,000+ orders processed
Looking Ahead
We're just getting started. Our vision is to build a portfolio of proven products while helping clients with custom development needs. Every project we take on gets the benefit of our combined technical and marketing expertise.
Whether you need a custom application built, an existing system maintained, or want to learn about SmartCommerce Suite for your restaurant or grocery business, we're here to help.
Ready to Work Together?
We're selective about the projects we take on because we work directly with every client. If you're looking for a team that combines technical excellence with business insight, let's talk.
Get in Touch | Explore SmartCommerce Suite | View Our Services
About the Authors: Mohamed Elnady (Co-Founder & CTO) and Abdallah Waleed (Co-Founder & CMO) founded SoftEmbed Technologies to deliver enterprise-quality software without enterprise overhead.