Building the Future
With Proven Expertise
A software company founded by industry veterans with 8+ years of combined experience
Our Mission
To empower businesses with cutting-edge software solutions that drive growth, efficiency, and innovation. We combine deep technical expertise with marketing insight and a genuine understanding of business needs to deliver software that makes a real difference. We're not a legacy consultancy—we're a lean, experienced team that builds fast and supports long-term.
New Company, Proven Experts
SoftEmbed Technologies was founded by Mohamed Elnady and Abdallah Waleed, combining 8+ years of experience in software development, embedded systems, and marketing. We saw an opportunity to deliver enterprise-quality work without enterprise overhead—lean, fast, and personally invested in every project.
To prove our approach, we immediately built SmartCommerce Suite—a commission-free ordering platform for restaurants and grocery stores. Today, it serves multiple businesses with 5,000+ users and has processed over 10,000 orders. This isn't just a portfolio piece; it's a live product we operate and improve daily.
- Built and launched SmartCommerce Suite
- Serving multiple businesses with proven results
- Processing 10,000+ orders for 5,000+ users
- Direct founder involvement in every project
Meet Our Founders
Industry veterans with 8+ years of software development expertise
Mohamed Elnady
Co-Founder & CTO
Mohamed brings 8+ years of experience in software architecture and embedded systems development. He leads SoftEmbed Technologies' technical strategy, product development, and client projects.
Abdallah Waleed
Co-Founder & CMO
Abdallah is an expert in marketing strategy and business growth. He drives SoftEmbed Technologies' market positioning, client relationships, and ensures our solutions meet real business needs.
Our Core Values
The principles that guide everything we do
Excellence
We strive for excellence in every line of code and every client interaction.
Innovation
We embrace new technologies and methodologies to deliver cutting-edge solutions.
Collaboration
We believe in true partnerships, working closely with clients to achieve shared goals.
Integrity
Honesty, transparency, and ethical practices form the foundation of our business.
Direct Access to Founders
We're a 2-person founding team that works directly with every client. No account managers, no middlemen—just a technical expert and a marketing strategist who care about your success.
Why Work With SoftEmbed Technologies?
Years of Combined Experience
Active Users
Orders Processed