Privacy Policy
Last Updated: October 22, 2025
At SoftEmbed Technologies ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
1. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Fill out contact forms or request a demo
- Subscribe to our newsletter
- Communicate with us via email or phone
- Use our software products or services
This information may include:
- Full name
- Email address
- Phone number
- Company name and position
- Business requirements and project details
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing activity, including:
- IP address and location data
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- Device information
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide customer support
- Process your requests for demos or consultations
- Send you newsletters and marketing communications (with your consent)
- Improve our website, products, and services
- Analyze website usage and trends
- Prevent fraud and enhance security
- Comply with legal obligations
- Provide personalized user experiences
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
- Preference Cookies: Remember your settings (e.g., dyslexia-friendly mode)
- Marketing Cookies: Track your browsing to show relevant advertisements
You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.
4. How We Share Your Information
We do not sell your personal information to third parties. We may share your information with:
- Service Providers: Companies that help us operate our business (email services, hosting providers, analytics tools)
- Legal Authorities: When required by law or to protect our rights and safety
- Business Transfers: In the event of a merger, acquisition, or sale of assets
- With Your Consent: When you explicitly authorize us to share information
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption for data transmission
- Secure servers and databases
- Regular security audits and updates
- Access controls and authentication
- Employee training on data protection
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
Under UK GDPR and data protection laws, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for marketing purposes
- Right to Withdraw Consent: Withdraw consent at any time where we rely on consent
To exercise any of these rights, please contact us using the details provided below.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.
8. International Data Transfers
Your information may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.
9. Third-Party Services
Our website may contain links to third-party websites and services. We use the following third-party services:
- Google Analytics: Website analytics and performance monitoring
- Google reCAPTCHA: Spam protection for forms
- Resend: Email delivery service
These third parties have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any information.
10. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
SoftEmbed Technologies
Email: privacy@softembedtech.co.uk
Address: United Kingdom
For data protection inquiries, you may also contact the Information Commissioner's Office (ICO), the UK's independent data protection authority.
Your Consent
By using our website and services, you consent to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our website or services.